PARCELPOINT relies for growth on its ability to integrate new client and partner systems, but its bespoke system had problems keeping up.
ParcelPoint provides end-to-end delivery solutions to make online shopping easy. The company, founded about three years ago, works with leading retailers and carriers to provide a more convenient way for customers to receive and return parcels.
Its platform offers clients a range of benefits, including easy e-commerce integration, in-store management, store-based fulfilment, track and trace notifications and reporting. “We are always integrating with different systems, and it is quite a challenge because every system is different, every process is different, and there is quite a lot of connections,’’ says ParcelPoint chief executive and co-founder Mehdi Fassaie.
“To add to that problem, on the retail side we are constantly adding new retailers who we have to integrate.’’
ParcelPoint was using its own internal solution but found it hard to scale. The company expects growth to double or triple by the end of the year.
“From a client satisfaction perspective, we couldn’t keep up with the integrations … which has a direct revenue impact on the business because commercially we couldn’t get the clients live as quickly as we wanted to.’’
ParcelPoint operates a network of collection points, open at weekends and after hours for greater convenience. Customers can use their local ParcelPoint store to pick up and return online purchases, avoiding missed deliveries and queues at the post office.
The Sydney-based company has a network of more than 1500 locations nationally, including at pharmacies, newsagencies, convenience stores and video stores. More than 90 retailers use its products and services, including Woolworths. Couriers including TNT, Toll, CouriersPlease and DHL also use ParcelPoint’s Failed Delivery option.
After studying the market, ParcelPoint decided on an application integration platform from MuleSoft in 2013.
Fassaie says MuleSoft had the right capability and the right price point, and took about one to two weeks to be up and running.
“We are pretty much an open- source house and Mule is probably one of the few platforms that we license, and that is because it is critical to our business.’’
ParcelPoint introduced Mule ESB, an integration layer that works across technologies such as JMS, Web Services, JDBC and HTTP, enabling developers to connect applications quickly and easily. More than 30 client and partner systems have been integrated using Mule.
Fassaie says integrations are taking far less time, making it more cost effective.
“We have opened up Mule to the entire team, so any of our developers can now do an integration,’’ he says.
“It makes it easier to schedule work in and also distribute workflow across the team. It has also opened up the opportunity for us to outsource some of our Mule integrations to other parties, and so we are scaling that way as well.’’
ParcelPoint spent about $30,000-$40,000 on getting the project up and running.