Named The Collection Bar, the initiative is due to launch on June 5 and will also enable customers to return products at the site, overcome the challenges of ordering, receiving and returning products from a private residence.
Even better, The Collection Bar enables customers to make returns to 50 other online retailers – those that are also partnered with ParcelPoint.
Adam Jacobs, Co-founder and Managing Director for The Iconic says The Collection Bar targets two opportunities that exist in the relationship between pureplay retailers and their customers.
“More online retailers need to create physical connections with their customers – you need to generate trust and creating a physical connection of any kind is a great way of doing that. You also want to make shopping easier for your customers, as this will also enhance loyalty. So this innovation helps take care of these two concepts.
“We chose Broadway because we get a lot of good engagement from students in that area and we think that the location is ideal for bringing our online offering into a physical presence,” Jacobs says.
Jacobs also points out the added ease of returns made through The Collection Bar, where the refund will be posted at the time the customers drops the product off. This is unlike a remote return, which only gets processed once the item arrives back in the warehouse.
Mark Lancaster, Sales Representative, ParcelPoint says he’s excited at the prospect of launching a new multichannel project with The Iconic.
“We’ve worked with The Iconic on a number of initiatives over the past year, but of all of them, we think this is going to offer consumers the greatest increase of control in the shopping process. We know people lead busy lives and The Collection Bar is going to allow them to take back some control in when they receive their products.”